Our story
The shrink ray
We take the brands you already know and make them small enough to balance on a fingertip — not as toy lookalikes, but as faithful replicas, labels and all.
From full-size to fingertip
- The shelf
It starts in a real supermarket aisle. If people reach for it every week — a cereal, a sauce, a sneaker — it's a candidate.
- The licence
Every brand is officially licensed, so artwork, colours and typefaces come straight from the owner.
- The sculpt
Designers model each product at miniature scale and fight to keep the details: lids that twist, pages that turn, zips that look like zips.
- The print
Labels are reproduced in their real colours. Some minis get special finishes — metallic, glow, scented, frozen mid-pour.
- The capsule
Minis are blind-packed into two-half capsules made from certified recycled plastic, and the hunt begins.
If it lives on a supermarket shelf, we want it on yours — just a great deal smaller.
Who's behind the counter
Mini Brands is made by ZURU, the family-founded toy company that began in New Zealand and now designs toys for children and collectors worldwide, with a flagship campus in El Segundo, California. Mini Brands grew from a grocery-themed capsule into a whole range — Create, Really Works, Mini Spaces and seasonal calendars.
Why this site exists
Every series, kit, playset and calendar on the same five aisles.
What's inside, how many minis there are and which rares to look for.
Each product links to our partner store for today's price and delivery.
